It is no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but make decisions. Is it possible that social media is transforming our decision-making and even information seeking abilities? Absolutely! According to Chadwick Martin Bailey, the author of a recent study in connection with iModerate Research Technologies, discovered that consumers are “67% more likely to buy from brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.” These facts and figures are important due to the implications for corporations and companies having an online presence.
Considering, companies that take the time to devote resources and attention to developing an online presence using apple vpn, especially a social media presence, will not only have a competitive edge but an ability to connect with the new social media generation and demographic. Research shows that now customers and potential customers are using the feedback on Facebook, via fan pages and wall posts, and the updates from Twitter about companies to make purchase decisions. According to the same study and Mashable, “79% are more likely to recommend those that follow them on Twitter to a friend, and 60% more likely to do the same on Facebook.”
This study reveals the vital importance of purchase decisions and influences from social media outlets. The study also revealed “perceptions among consumers that those brands not engaging in social media are out of touch.” Many businesses have already taken advantage of these statistics found in this study. Now the question becomes will you?
Social Media 101
I am an advocate for using social media to build business relationships directly with the consumer. But here is the key, you have got to have a well laid out plan. Relationships with your clients in business must be cultivated and expanded upon to have true success. Start with a fresh edgy approach add amazing visuals, incentives, and continue strengthening social relationships.
If you really want to hit on all cylinders include: Twitter App, Facebook App, YouTube App, Blogging App and Flickr App to start with. Accessibility is the key to success, make sure your clients can access all social media from your website. At the latest Gov 2.0 conference I learned “an Email is a whisper and Social Media is a shout.”
Determining direction
As with any project, ideally the first thing to be done is to sit down with the client and establish the important information. It is best to get as much information in the first meeting as one can, as it will save time down the road. The goal of the first meeting is to get enough information to build a few different logo concepts for the client. At this point, you want to understand the overall feel of the company/product and the individual so you can create something relevant. It would be a bummer to fall in love too early with some of the concepts only to learn they wanted something entirely different. Get information from them about the format that the logo will be displayed on (web, print, video, textile, etc.), about what color scheme they like, and if they don't have a strong opinion, take the opportunity to suggest one that would work well.